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Libros / Diseño grafico / Branding (30)

Libros / Diseño grafico / Branding
  • STAY WITH ME: THE MOST CREATIVE HOTEL BRANDS IN THE WORLD
    CATHERINE HARVEY
    The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more places that speak to their sense of self or aesthetic l...

    S/. 165,00

  • EL MÁRQUETING Y LAS RELACIONES PÚBLICAS
    XIFRA TRIADÚ, JORDI / CHÍAS, JOSEP
    El márqueting es la ciencia del intercambio. Este intercambio se lleva a cabo en el mercado, que son los consumidores que tienen necesidades y están dispuestos a satisfacerlas mediante un intercambio. Este libro explica las partes principales y da guías para elaborar planes de márqueting. Las relaciones públicas se ocupan de la comunicación entre una empresa y su público. Este ...

    S/. 89,00

  • ASIA ESTILO Y DISEÑO
    Decorating Asia recoge la riqueza y diversidad de estilos de los países de la región. Cada país se ilustra con numerosas fotografías en color a la manera de un viaje visual de inspiradoras imágenes. Este libro recoge la riqueza cultural de Asia y su influencia en la decoración. Los elementos decorativos tradicionales y los más vanguardistas se describen con detalle como una guí...

    S/. 130,00

  • MATERIAL MATTERS: PAPER
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00

  • NEW FOLK ART: DESIGN INSPIRED BY FOLKLORE AND TRADITIONAL CRAFT
    VICTIONARY
    It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorize due to its special significance in the hearts and minds of local communities. Although often created for practical purposes, each piece tells a story of...

    S/. 225,00

  • PALETTE MINI 08: IRIDESCENT: HOLOGRAPHICS IN DESIGN (PALETTE MINI, 8)
    VICTIONARY
    Palette Mini 08: Iridescent explores the myriad of possibilities that result from multi-colored illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilized to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting ...

    S/. 160,00

  • PALETTE MINI 00: NUDE: NEW SKIN TONE GRAPHICS
    VICTIONARY
    No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. While they may seem subtle and soft when presented without context, nude colors can be striking when it comes to making a statement in art or design. Palette Mini 00: Nude features a variety of projects that utilize skin tones in exciting and engaging wa...

    S/. 160,00

  • PALETTE MINI 09: NATURE: NEW EARTH TONE GRAPHICS (PALETTE MINI SERIES, 9)
    VICTIONARY
    Whether it is the warm brown tones of soil and bark or the lively shades of green, red and gold as leaves cycle through the seasons, we will always be drawn to the distinct hues of our planet on an instinctive level no matter what our tastes in color may be. Palette Mini 09: Nature is a compelling compilation of projects from around the world that were brought to life by the ri...

    S/. 160,00

  • DRAWING ATTENTION: CUSTOM ILLUSTRATION SOLUTIONS FOR BRANDS TODAY
    VICTIONARY
    Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightf...

    S/. 225,00

  • FROM TYPE TO LOGO: THE BEST LOGOTYPES FROM AROUND THE WORLD
    VICTIONARY
    When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s n...

    S/. 225,00

  • PROPÓSITO : POR QUÉ A LAS MARCAS CON UN PROPÓSITO LES VA MEJOR E IMPORTAN MÁS
    HIEATT, DAVID
    Los poemas de este libro brotan en el espacio fecundo de la tregua, en un tiempo de exploración atenta de la interioridad, en “lapsos de incertidumbre” mediados por un aplomado estado de apercibimiento.La escritura de Rebeca Geffin, en este, su primer poemario, es precisa, ascética y filosa, a veces cercana al aforismo, a la aguda reflexión o al irónico desparpajo. Sus textos g...

    S/. 80,00

  • DOT LINE SHAPE
    VICTIONARY
    As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles lik...

    S/. 198,00

  • KEEP IN TOUCH:
    SANDU PUBLICATIONS (AUTHOR)
    In an increasingly digital world, there’s nothing quite like the sentiment of receiving a thoughtful letter via snail mail. Keep in Touch introduces original designs for invitations, postcards, stamps, and seals, offering a fresh perspective on an age-old tradition.Through interviews with international artists and designated chapters on every mailable creation, readers will dis...

    S/. 190,00

  • TYPE FOR TYPE: CUSTOM TYPEFACE SOLUTIONS FOR MODERN VISUAL IDENTITIES
    VICTIONARY
    The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forw...

    S/. 205,00

  • DISEÑO DE LOGOS. LA GUÍA DEFINITIVA PARA CREAR LA IDENTIDAD VISUAL DE UNA MARCA.
    AIREY, DAVID
    ¿Quién necesita el diseño de la identidad de marca? Todas y cada una de las compañías que existen. ¿Y quién proporciona el servicio? ¡Usted! ¿Pero cómo conseguir clientes importantes? ¿Y cómo conseguir que su trabajo siga marcando la diferencia en una profesión en constante evolución como es el diseño? Si se parece a David, uno de sus objetivos como diseñador será el aumentar s...

    S/. 198,00

  • MATERIAL MATTERS: STONE
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00

  • FIESTA - BRANDING AND IDENTITY FOR FESTIVALS
    SHAOQIANG, WANG
    La clave del éxito de todo festival consiste en establecer sólidos vínculos con sus asistentes a través de una imagen de marca que transmita el proyecto de manera clara y atrayente. Fiesta muestra algunos de los diseños más acertados creados para festivales de distintas tipologías y que consiguen comunicar al público el estilo del evento mediante elementos gráficos como logos, ...

    S/. 220,00

  • CAMO MANIA
    VICTION WORKSHOP
    No longer relegated solely to drab or muted earthtones, camouflage is undergoing a renaissance as designers experiment with new patterns and color palettes to create fresh and unexpected results for a variety of applications. With traditional elements or new figurative or abstract iconography and in every color of the rainbow, from black and white to the primaries, day-glo colo...

    S/. 160,00

  • BRANDLIFE HIP HOTELS AND HOSTELS
    VICTION WORKSHOP
    This exciting new volume in the Brandlife series profiles the worlds best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in todays climate. Some are stand-alone, such as the wonderfully eclectic Od...

    S/. 160,00

  • BRANDLIFE - CAFÉS AND COFFEEHOUSES
    VICTION WORKSHOPS
    The third wave of coffee is not simply about having your all-important daily caffeine boost, it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship, the choreography of a perfectly pleasant and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ...

    S/. 205,00

  • MOTION GRAPHICS DESIGN. LA DIRECCIÓN CREATIVA EN BRANDING DE TV
    BRARDA, MARÍA CECILIA
    La cultura de la comunicación audiovisual está plenamente inserta en la vida cotidiana de las sociedades occidentales y tiene en el diseño de motion graphics (imágenes en movimiento) uno de sus elementos más elaborados. Aunque sus orígenes se hallan en el mundo cine, el motion graphics no alcanzó su apogeo hasta la era de los nuevos medios, cuando los medios de comunicación tra...

    S/. 110,00

  • NICE TO MEET YOU AGAIN. VISUAL GREETINGS ON BUSINESS CARDS, GREETING AND INVITATIONS
    Once dismissed as either underwhelmingly simplistic or overwhelmingly information-packed, business cards have recently ascended to their proper place as creative physical manifestations of a professional greeting. Victionary’s Nice to Meet You Again collects the best examples of business cards and invitations that serve this purpose, leaving a vivid memory in the receiver’s min...

    S/. 160,00

  • UNUSUAL ADVERTISING
    A.A.V.V
    “UNUSUAL ADVERTISING” reúne a los mejores publicistas y creativos del mundo del marketing. En las siguientes páginas encontramos algunos de los anuncios más impactantes que han aparecido recientemente, acompañados de las últimas técnicas en creatividad. Hemos seleccionado aquellas campañas que provocan algún sentimiento en el espectador: nos harán reír, emocionarnos, pensar… ...

    S/. 68,00

  • SUPER FUNNY ADVERTISING
    Diversión, creatividad, color, sonrisas… en estos momento de dificultades económicas los creativos de las agencias de publicidad lo tienen más complicado para seducir al consumidor a que compre su producto. Están atravesando un momento de cambio, en que su mejor arma es utilizar el humor como herramienta principal de sus campañas.En este libro reunimos a los mejores profesional...

    S/. 79,00

  • RELOGO : RE-DESIGNING THE BRAND = REDISEÑO DE LA MARCA = PER RIDISEGNARE I
    Logo is the visual representative og brand. However, time changes, trend evolution, fierce competition bring about brands´resort to redesign their logod. And new logo olays a fundamental role in retargeting the clients, promoting the brand, raising the prestige, owing to that a series of visual image of the brand need to be designed centring on the logo. RELOGO is a pregursor t...

    S/. 215,00

  • FUNDAMENTOS DEL BRANDING
    El subtítulo resume bien el contenido: El libro esencial en el conocimiento de la metodología del proceso de desarrollo de las marcas.En efecto, además de explicar la importancia que ha ido adquiriendo el concepto de marca (Brand), el libro, a través de numerosos ejemplos, muestra los diferentes conceptos que hay que conocer a la hora de diseñar un marca. ...

    S/. 155,00

  • THE ARCHITECT'S PORTFOLIO
    LUESCHER, ANDREAS
    The creation of a successful portfolio is a vital skill needed by architectural students and professionals alike. In a highly competitive global market the accomplished representation of the architect’s work must be able to turn opportunities into triumphs.This book offers a fresh step-by-step approach to achieving a reflective, attractive and successful representation of one’s...

    S/. 160,00

  • MATERIAL MATTERS WOOD
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 152,00

  • BRANDLIFE: HEALTH & BEAUTY
    EDITADO POR VICTIONARY
    In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as w...

    S/. 230,00

  • GOOD BY DESIGN
    GOOD BY DESIGN
    The world today can be an infinitely better place. With the increasing amount of issues affecting us as a whole in recent years, such as the global health crises, environmental destruction, and socioeconomic disparities, the onus is on each and every one of us to do everything we can for the generations to come.Design has been ? and will always be ? our crucial tool in this reg...

    S/. 205,00