MOTION GRAPHICS DESIGN. LA DIRECCIÓN CREATIVA EN BRANDING DE TV

MOTION GRAPHICS DESIGN. LA DIRECCIÓN CREATIVA EN BRANDING DE TV

BRARDA, MARÍA CECILIA

S/. 110,00
IVA incluido
Editorial:
GUSTAVO GILI
Año de edición:
2016
Materia
Branding
ISBN:
978-84-252-2871-1
Páginas:
160
Encuadernación:
Rústica

Disponibilidad:

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S/. 110,00
IVA incluido
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La cultura de la comunicación audiovisual está plenamente inserta en la vida cotidiana de las sociedades occidentales y tiene en el diseño de motion graphics (imágenes en movimiento) uno de sus elementos más elaborados. Aunque sus orígenes se hallan en el mundo cine, el motion graphics no alcanzó su apogeo hasta la era de los nuevos medios, cuando los medios de comunicación tradicionales convergieron con el ordenador.

Actualmente, el diseño de motion graphics es una actividad interdisciplinar que surge de la interacción del diseño gráfico tradicional con ámbitos audiovisuales como el cine, la televisión, la animación, la música, la tecnología, internet y, en definitiva, aquellos contextos comunicativos donde el soporte de trasmisión es una pantalla. Este libro es un manual completo y exhaustivo que nos adentra en el diseño de motion graphics explorando el papel del diseñador y los procesos creativos que conlleva la realización de proyectos complejos. El libro presta especial atención al diseño televisivo y el branding de canales (broadcast design) y, además de aportar una valiosísima y rigurosa bibliografía sobre diseño aún escasa en castellano, incorpora el análisis de interesantes casos prácticos de proyectos de motion graphics realizados para la televisión.

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