EL MÁRQUETING Y LAS RELACIONES PÚBLICAS

EL MÁRQUETING Y LAS RELACIONES PÚBLICAS

XIFRA TRIADÚ, JORDI / CHÍAS, JOSEP

S/. 89,00
IVA incluido
Editorial:
EDITORIAL UOC
Año de edición:
2008
Materia
Branding
ISBN:
978-84-9788-714-4
Páginas:
216
Encuadernación:
Rústica

Disponibilidad:

  • Sede Central MirafloresÚltimo ej. Consulta mensaje WA 950511560
  • Sede Centro de LimaNo disponible. Consultar vía WhatsApp
S/. 89,00
IVA incluido
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El márqueting es la ciencia del intercambio. Este intercambio se lleva a cabo en el mercado, que son los consumidores que tienen necesidades y están dispuestos a satisfacerlas mediante un intercambio. Este libro explica las partes principales y da guías para elaborar planes de márqueting. Las relaciones públicas se ocupan de la comunicación entre una empresa y su público. Este libro sirve como introducción y, sobre todo, como manual de iniciación para interesados en la materia, proporcionando útiles herramientas para trabajar.

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