FUNDAMENTOS DEL BRANDING

FUNDAMENTOS DEL BRANDING

AA.VV

S/. 155,00
IVA incluido
Editorial:
PARRAMON
Año de edición:
2010
Materia
Branding
ISBN:
978-84-342-3667-7
Páginas:
184
Encuadernación:
Rústica

Disponibilidad:

  • Sede Central MirafloresÚltimo ej. Consulta mensaje WA 950511560
  • Sede Centro de LimaNo disponible. Consultar vía WhatsApp
S/. 155,00
IVA incluido
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El subtítulo resume bien el contenido: El libro esencial en el conocimiento de la metodología del proceso de desarrollo de las marcas.
En efecto, además de explicar la importancia que ha ido adquiriendo el concepto de marca (Brand), el libro, a través de numerosos ejemplos, muestra los diferentes conceptos que hay que conocer a la hora de diseñar un marca.

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