VISUAL MERCHANDISING

VISUAL MERCHANDISING

ESCAPARATES E INTERIORES COMERCIALES

MORGAN, TONY

S/. 195,00
IVA incluido
Editorial:
GUSTAVO GILI
Año de edición:
2016
Materia
Diseño interior
ISBN:
978-84-252-2868-1
Páginas:
224
Encuadernación:
Rústica

Disponibilidad:

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S/. 195,00
IVA incluido
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El visual merchandising es una disciplina esencial para cualquier establecimiento comercial. Unos escaparates atractivos incitan a los transeúntes a detenerse para mirarlos y a entrar en el establecimiento, y una distribución interior adecuada guía al comprador a través de la tienda e incita a pasar más tiempo en ella. El visual merchandising es una herramienta fundamental para lograr una experiencia de compra eficaz.

Convertido ya en el manual de referencia sobre visual merchandising, este libro ofrece los principios y conocimientos prácticos esenciales sobre la disciplina. Sus contenidos, actualizados en esta 3ª edición con numerosos ejemplos recientes, abarcan todos sus aspectos: escaparates, diseño de tiendas, distribución de productos, montajes interiores, maniquíes, etc., cada uno de ellos orientado a establecimientos de cualquier escala, ya sean grandes almacenes, cadenas o pequeños comercios.

El libro está ilustrado con dibujos y fotografías de ejemplos de todo el mundo y ofrece una gran cantidad de consejos y trucos prácticos. Un título fundamental tanto para estudiantes de interiorismo como para profesionales.

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