RAND, PAUL

RAND, PAUL

HELLER, STEVEN

S/. 162,00
IVA incluido
Editorial:
PHAIDON
Año de edición:
1999
Materia
Teoria del diseño grafico
ISBN:
978-0-7148-3994-3
Encuadernación:
Otros

Disponibilidad:

  • Sede Central MirafloresNo disponible. Consultar vía WhatsApp
  • Sede Centro de LimaNo disponible. Consultar vía WhatsApp
S/. 162,00
IVA incluido
Añadir a favoritos

Paul Rand (1914–96) was a pioneering figure in American graphic design. Adopting what he called a ‘problem-solving’ approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following.

Rand’s career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand’s former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

Steven Heller, Senior Art Director at the New York Times and editor of the Journal of Graphic Design, has had the full backing of Rand’s widow, Marion, and enjoyed unlimited access to Rand’s studio archive. This meticulously researched and detailed survey marks the first complete retrospective of Rand’s powerful body of work.

Artículos relacionados

  • PRINT MATTERS: THE CUTTING EDGE OF PRINT
    EDITOR VICTIONARY
    Although the field of graphic design continues to evolve, print will always matter when it comes to connecting with audiences in a visceral and sensorial way. Whether they go for more traditional techniques or try out innovative methods, designers today have a variety of means to realize their creative visions and apply their chosen materials meaningfully.First published in 201...

    S/. 230,00

  • INFOGRAFÍA EXPERIMENTAL.EXPERIMENTAL CGI. I HERRAMIENTAS DIGITALES. I DIGITAL TO
    ALONSO RODRÍGUEZ, MIGUEL A. / DEL BLANCO GARCÍA, FEDERICO LUIS / GARCÍA RÍOS, ISMAEL / GÓMEZ SÁNCHEZ, ISABEL / GONZÁLEZ URIEL, ANA / LÓPEZ MOZO, ANA /  
    All about Infografía experimental = Experimental CGI by Miguel Ángel Alonso Rodríguez. LibraryThing is a cataloging and social networking site for booklovers ...

    S/. 50,00

  • FREE HAND: NEW TYPOGRAPHY SKETCHBOOKS
    HELLER, STEVEN / TALARICO, LITA
    In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers—including Philippe Apeloig, Ed Beguiat, Hoefler & Co., Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precisi...

    S/. 140,00

  • SIGN OF: STREET I: A GLOBAL COLLECTION OF THE MOST STYLISH STREET SIGNAGE DESIGN
    Streets are always filled with signs of various shop fronts. A good shop front sign involves no complex skills or techniques; a smart combination of simple words and images can create a classic sign.  ...

    S/. 110,00

  • SIGN OF STREET II
    Signs of shop fronts on streets are the most striking icons of business presented to the customer. A good shop front sign design can make your shop stand out from neighbouring competitors. ...

    S/. 110,00

  • YES YES YES ALTERNATIVE PRESS 1966 - 1977
    The ultimate compendium of counterculture press in the United States and the Netherlands during the heady decades of the 1960s and 70s, this volume is the definition of sex, drugs, and rock n roll. From underground pornography, free love, anti-establishment anarchism, and Provo, to anti-war protests, spiritual empowerment, the Black Panthers, and womens liberation, its all here...

    S/. 320,00

Otros libros del autor

  • STENCIL TYPE
    HELLER, STEVEN
    An invaluable collection of underappreciated stencil typography from prehistory through the twentieth centuryDesigners often look to the past to inform their work. In Stencil Type, design gurus Steven Heller and Louise Fili explore the variety and influence of the world’s most ubiquitous typographic style, which dates to prehistoric times and has been used on a range of surface...

    S/. 170,00

  • EL LIBRO DE IDEAS PARA LA ILUSTRACIÓN
    HELLER, STEVEN
    Aunque la ilustración es una disciplina que se puede enseñar siguiendo unas pautas, la simple resolución de ecuaciones que pueden dar como resultado ideas visuales no garantiza un buen trabajo. Por muchas normas que se sigan, una ilustración no tendrá éxito sin algo de originalidad. No todas las ideas son buenas o adecuadas. Solo porque una idea se entienda, no significa que pu...

    S/. 69,00

  • EL LIBRO DE IDEAS PARA EL DISEÑO GRÁFICO
    HELLER, STEVEN
    Este libro no garantiza trascendencia ni innovación. De hecho, las probabilidades de auténtica innovación, de crear algo nunca visto, son muy pocas. Lo que este libro ofrece es una guía (subjetiva, todo hay que decirlo) sobre las diversas ideas, enfoques y temas que los diseñadores han utilizado y utilizan para realzar la calidad y la efi cacia de sus trabajos. El diseño gráfi...

    S/. 80,00

  • GRAPHIC STYLE LAB
    HELLER, STEVEN
    Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.Improve your awareness and sensiti...

    S/. 120,00

  • TYPOGRAPHY SKETCHBOOKS
    HELLER, STEVEN
    * Typography the design of letters is at the heart of visual communication and graphic design. No design is successful without successful typography.* An artful craft since the days of moveable type, today's digital designers have an unimaginable array of possibilities when it comes to choosing typefaces. Whether on paper, screen or in e-ink, legibility and expression are param...

    S/. 160,00

  • ENSEÑAR Y APRENDER DISEÑO GRÁFICO : EJERCICIOS, CLAVES Y TALLERES PARA RENOVAR TU CREATIVIDAD
    HELLER, STEVEN
    Una valiosa guía de lecturas y recursos para la docencia del diseño gráfico en todo el mundo. Trasciende la frontera del diseño americano y se fija en aspecto de la creatividad, válido para crear programas de asignaturas, clases, talleres. Se divide en secciones de grado y de postgrado. Contiene programas de asignaturas seleccionados de las 40 escuelas de diseño lider de los EE...

    S/. 128,00