JUDITH BELL, KATE TERNUS
Capturing the direction and evolution of todayÂ’s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition is a multi-disciplinary blend of practical activities and creative problem solving that takes readers beyond the basics of virtual merchandising. Readers gain an understanding of expertÂ’s recent discoveries and learn valuable techniques while being encouraged to think outside the box using BellÂ’s Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.
