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Since its inception MTV has played an eminent role in defining the visual culture of several generations on a global scale. By continually challenging young, not yet known artists, animators and filmmakers to create images for its worldwide network of stations, MTV also functions as a catalyst for the creative expression of our time. This comprehensive book documents both the best in recent MTV designs and campaigns from around the world and the stations visionary influence on the design of the future.
On Air is the definitive collection of the broad range of visual art created for MTV from brand logos to trailers, motion graphics, web design, advertising, etc. It includes classic and contemporary work done for stations in Asia, Europe and the Americas that was previously unseen outside of the local market for which it was created plus groundbreaking visuals that have yet to air. In order to include moving images, the book is accompanied by a DVD, which contains a vast selection of motion graphics, on air designs and clips from the MTV archives.
This authoritative volume presents a broad range of projects with information on the artists, briefings and releases. In addition to cutting edge images, it contains exclusive interviews with and texts by designers plus insightful information from MTV, which provide a rich context for the featured projects.
The scope, quality and exclusivity of the shown work make the book a must have for a wide range of creatives and professionals alike.
