NEUENSCHWANDER, BRODY
Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.
With the proliferation of computer manipulation techniques and the widespread growth of interest in typography, designers are increasingly aware that letter design is one of the basic skills of their profession as well as a source of original and striking forms.
Letterwork draws on packaging, posters, signange systems, television sequences, book jackets and more to show how professionals fromaround the world are commissioning, inventing and adapting new letterforms to create outstanding designs. Their sources are as diverse as Arabic and Japanese culture, the street, the fine arts and the world of "high-tech". The book illustrates letter-making techniques such as painting, cutting, tearing, collage, stamping, drawing, photocopyng, faxing airrsush and compuer generation.
