Todays printing technology allows colour to bloom in profusion on virtually any kinds of communication materials. Amidst the sea of colourful chaos, a stream of cutting edge visual identities proves that reducing their palette is one effective way to get a message across. From fashion labels, music festivals to weddings, these brands and individuals around the world speak aloud as they transmit values in a simple palette. Its overwhelming to see how intricate ideas unfold in layers by other means through textures, structure, layers and form.
Less is More collates about 120 projects that use only a few colours to attract the eye. In three chapters, categorised by the number of colour inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective colour formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications and events, large and small. Whether it is for affordability, visual economy, a non-existing colour stock, or a tribute to modernist art, it is a proof that designs can speak more with less.