ROSCAM, ERIK
Brand-driven Innovation p`rovides a comprehensive overview of the domains of branding, innovation and design, and highlights connections between these fields of practice in a way that creates value and meaning for both organisations and consumers alike.
In Brand-driven Innovation you will explore how branding can infuse product and service inovations with the vision that they need to become relevant, authentic and original. you will learn how innovation can help brands to fulfil their promise through meaningful manifestations, interactions and experiences , leading to more durable relationships between organisaqtions and their customers.
