AA.VV
Airside is one of UK's leading creative practices. Their potent formula of combining experimental methods, meticulous application and a playful approach to graphic design, illustration, moving images and real world interaction has earned them an international reputation with a client list to follow. This book tells the story of Airside's evolution in the words of its founders, staff and clients and showcases the work created for a wide range of commercial clients and self initiate projects - from companies such as Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony to the Pet Shop Boys, The Beatles and Lemon Jelly. It brings their dynamic spectrum of work in one place for the first time and at the same time, provides a case study in how to set up a design company.