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Libros / Diseño gráfico / Branding (22)

Libros / Diseño gráfico / Branding
  • KEEP IN TOUCH:
    SANDU PUBLICATIONS (AUTHOR)
    In an increasingly digital world, there’s nothing quite like the sentiment of receiving a thoughtful letter via snail mail. Keep in Touch introduces original designs for invitations, postcards, stamps, and seals, offering a fresh perspective on an age-old tradition.Through interviews with international artists and designated chapters on every mailable creation, readers will dis...

    S/. 190,00

  • MATERIAL MATTERS: STONE
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00

  • FIESTA - BRANDING AND IDENTITY FOR FESTIVALS
    SHAOQIANG, WANG
    La clave del éxito de todo festival consiste en establecer sólidos vínculos con sus asistentes a través de una imagen de marca que transmita el proyecto de manera clara y atrayente. Fiesta muestra algunos de los diseños más acertados creados para festivales de distintas tipologías y que consiguen comunicar al público el estilo del evento mediante elementos gráficos como logos, ...

    S/. 220,00

  • BRANDLIFE HIP HOTELS AND HOSTELS
    VICTION WORKSHOP
    This exciting new volume in the Brandlife series profiles the worlds best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in todays climate. Some are stand-alone, such as the wonderfully eclectic Od...

    S/. 160,00

  • STAY WITH ME: THE MOST CREATIVE HOTEL BRANDS IN THE WORLD
    CATHERINE HARVEY
    The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more places that speak to their sense of self or aesthetic l...

    S/. 165,00

  • RSVP
    More than 100 invitations are gathered in RSVP Invitations for Gatherings and Special Occasions, a collection of enticing event announcements from around the world. The designs inside reveal personal and professional invitations too special to be delegated to pre-printed cards or generic digital notifications. Some embody the nature of the event, such as an architectural invita...

    S/. 160,00

  • SUPER FUNNY ADVERTISING
    Diversión, creatividad, color, sonrisas… en estos momento de dificultades económicas los creativos de las agencias de publicidad lo tienen más complicado para seducir al consumidor a que compre su producto. Están atravesando un momento de cambio, en que su mejor arma es utilizar el humor como herramienta principal de sus campañas.En este libro reunimos a los mejores profesional...

    S/. 79,00

  • FUNDAMENTOS DEL BRANDING
    El subtítulo resume bien el contenido: El libro esencial en el conocimiento de la metodología del proceso de desarrollo de las marcas.En efecto, además de explicar la importancia que ha ido adquiriendo el concepto de marca (Brand), el libro, a través de numerosos ejemplos, muestra los diferentes conceptos que hay que conocer a la hora de diseñar un marca. ...

    S/. 155,00

  • EL MÁRQUETING Y LAS RELACIONES PÚBLICAS
    XIFRA TRIADÚ, JORDI / CHÍAS, JOSEP
    El márqueting es la ciencia del intercambio. Este intercambio se lleva a cabo en el mercado, que son los consumidores que tienen necesidades y están dispuestos a satisfacerlas mediante un intercambio. Este libro explica las partes principales y da guías para elaborar planes de márqueting. Las relaciones públicas se ocupan de la comunicación entre una empresa y su público. Este ...

    S/. 89,00

  • ASIA ESTILO Y DISEÑO
    Decorating Asia recoge la riqueza y diversidad de estilos de los países de la región. Cada país se ilustra con numerosas fotografías en color a la manera de un viaje visual de inspiradoras imágenes. Este libro recoge la riqueza cultural de Asia y su influencia en la decoración. Los elementos decorativos tradicionales y los más vanguardistas se describen con detalle como una guí...

    S/. 130,00

  • THE ARCHITECT'S PORTFOLIO
    LUESCHER, ANDREAS
    The creation of a successful portfolio is a vital skill needed by architectural students and professionals alike. In a highly competitive global market the accomplished representation of the architect’s work must be able to turn opportunities into triumphs.This book offers a fresh step-by-step approach to achieving a reflective, attractive and successful representation of one’s...

    S/. 160,00

  • MATERIAL MATTERS WOOD
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 152,00

  • MATERIAL MATTERS: PAPER
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00

  • BRANDLIFE: HEALTH & BEAUTY
    EDITADO POR VICTIONARY
    In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as w...

    S/. 230,00

  • DOT LINE SHAPE
    VICTIONARY
    As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles lik...

    S/. 198,00

  • DISEÑO DE LOGOS. LA GUÍA DEFINITIVA PARA CREAR LA IDENTIDAD VISUAL DE UNA MARCA.
    AIREY, DAVID
    ¿Quién necesita el diseño de la identidad de marca? Todas y cada una de las compañías que existen. ¿Y quién proporciona el servicio? ¡Usted! ¿Pero cómo conseguir clientes importantes? ¿Y cómo conseguir que su trabajo siga marcando la diferencia en una profesión en constante evolución como es el diseño? Si se parece a David, uno de sus objetivos como diseñador será el aumentar s...

    S/. 198,00

  • CAMO MANIA
    VICTION WORKSHOP
    No longer relegated solely to drab or muted earthtones, camouflage is undergoing a renaissance as designers experiment with new patterns and color palettes to create fresh and unexpected results for a variety of applications. With traditional elements or new figurative or abstract iconography and in every color of the rainbow, from black and white to the primaries, day-glo colo...

    S/. 160,00

  • MOTION GRAPHICS DESIGN. LA DIRECCIÓN CREATIVA EN BRANDING DE TV
    BRARDA, MARÍA CECILIA
    La cultura de la comunicación audiovisual está plenamente inserta en la vida cotidiana de las sociedades occidentales y tiene en el diseño de motion graphics (imágenes en movimiento) uno de sus elementos más elaborados. Aunque sus orígenes se hallan en el mundo cine, el motion graphics no alcanzó su apogeo hasta la era de los nuevos medios, cuando los medios de comunicación tra...

    S/. 110,00

  • MIN
    TOLLEY, STUART
    Minimalism has informed some of the greatest graphic design in the history of the art form. It gave us the Helvetica font and decluttered web design, and it allowed graphic designers to focus with renewed diligence on the relationship between form and function. Today's resurgence in minimalist graphic design--as creators move away from the ornate, decorative patterns that have ...

    S/. 80,00

  • NICE TO MEET YOU AGAIN. VISUAL GREETINGS ON BUSINESS CARDS, GREETING AND INVITATIONS
    Once dismissed as either underwhelmingly simplistic or overwhelmingly information-packed, business cards have recently ascended to their proper place as creative physical manifestations of a professional greeting. Victionary’s Nice to Meet You Again collects the best examples of business cards and invitations that serve this purpose, leaving a vivid memory in the receiver’s min...

    S/. 160,00

  • UNUSUAL ADVERTISING
    A.A.V.V
    “UNUSUAL ADVERTISING” reúne a los mejores publicistas y creativos del mundo del marketing. En las siguientes páginas encontramos algunos de los anuncios más impactantes que han aparecido recientemente, acompañados de las últimas técnicas en creatividad. Hemos seleccionado aquellas campañas que provocan algún sentimiento en el espectador: nos harán reír, emocionarnos, pensar… ...

    S/. 68,00

  • RELOGO : RE-DESIGNING THE BRAND = REDISEÑO DE LA MARCA = PER RIDISEGNARE I
    Logo is the visual representative og brand. However, time changes, trend evolution, fierce competition bring about brands´resort to redesign their logod. And new logo olays a fundamental role in retargeting the clients, promoting the brand, raising the prestige, owing to that a series of visual image of the brand need to be designed centring on the logo. RELOGO is a pregursor t...

    S/. 215,00