KRAUSSE, JIM
Master the 3 C´s of Head-turning Design!
cover your basics with the book that covers everything from typography and color to layout and busimess issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successfulñ visual design must have:
Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.
Composition: Practrice combining the componets of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.
Concept: Utilize the intagible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.
Whether you´re a new, mid-lev el or experienced designer who is barinstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
