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Libros / Diseño grafico / Branding (98)

  • PALETTE MINI 08: IRIDESCENT: HOLOGRAPHICS IN DESIGN (PALETTE MINI, 8)
    VICTIONARY
    Palette Mini 08: Iridescent explores the myriad of possibilities that result from multi-colored illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilized to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting ...

    S/. 160,00S/. 136,00

  • PALETTE MINI 00: NUDE: NEW SKIN TONE GRAPHICS
    VICTIONARY
    No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. While they may seem subtle and soft when presented without context, nude colors can be striking when it comes to making a statement in art or design. Palette Mini 00: Nude features a variety of projects that utilize skin tones in exciting and engaging wa...

    S/. 160,00S/. 136,00

  • PALETTE MINI 09: NATURE: NEW EARTH TONE GRAPHICS (PALETTE MINI SERIES, 9)
    VICTIONARY
    Whether it is the warm brown tones of soil and bark or the lively shades of green, red and gold as leaves cycle through the seasons, we will always be drawn to the distinct hues of our planet on an instinctive level no matter what our tastes in color may be. Palette Mini 09: Nature is a compelling compilation of projects from around the world that were brought to life by the ri...

    S/. 160,00S/. 136,00

  • KEEP IN TOUCH:
    SANDU PUBLICATIONS (AUTHOR)
    In an increasingly digital world, there’s nothing quite like the sentiment of receiving a thoughtful letter via snail mail. Keep in Touch introduces original designs for invitations, postcards, stamps, and seals, offering a fresh perspective on an age-old tradition.Through interviews with international artists and designated chapters on every mailable creation, readers will dis...

    S/. 190,00S/. 161,50

  • BRANDLIFE HIP HOTELS AND HOSTELS
    VICTION WORKSHOP
    This exciting new volume in the Brandlife series profiles the worlds best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in todays climate. Some are stand-alone, such as the wonderfully eclectic Od...

    S/. 160,00S/. 136,00

  • STAY WITH ME: THE MOST CREATIVE HOTEL BRANDS IN THE WORLD
    CATHERINE HARVEY
    The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more places that speak to their sense of self or aesthetic l...

    S/. 165,00S/. 140,25

  • ENJOY YOUR STAY. BRANDING FOR HOSPITALITY
    Enjoy Your Stay Branding for Hospitality is a comprehensive guide to the welcoming world of hospitality branding, where brand identity and interior design come together to promote hotels, resorts, theaters, cinemas, spas, and even golf courses. Over 50 establishments from around the globe open their doors to reveal promotional materials and accommodations carefully crafted to a...

    S/. 200,00S/. 170,00

  • RSVP
    More than 100 invitations are gathered in RSVP Invitations for Gatherings and Special Occasions, a collection of enticing event announcements from around the world. The designs inside reveal personal and professional invitations too special to be delegated to pre-printed cards or generic digital notifications. Some embody the nature of the event, such as an architectural invita...

    S/. 160,00S/. 136,00

  • SUPER FUNNY ADVERTISING
    Diversión, creatividad, color, sonrisas… en estos momento de dificultades económicas los creativos de las agencias de publicidad lo tienen más complicado para seducir al consumidor a que compre su producto. Están atravesando un momento de cambio, en que su mejor arma es utilizar el humor como herramienta principal de sus campañas.En este libro reunimos a los mejores profesional...

    S/. 79,00S/. 67,15

  • RELOGO : RE-DESIGNING THE BRAND = REDISEÑO DE LA MARCA = PER RIDISEGNARE I
    Logo is the visual representative og brand. However, time changes, trend evolution, fierce competition bring about brands´resort to redesign their logod. And new logo olays a fundamental role in retargeting the clients, promoting the brand, raising the prestige, owing to that a series of visual image of the brand need to be designed centring on the logo. RELOGO is a pregursor t...

    S/. 215,00S/. 182,75

  • NOT FOR SALE FOR PROMO ONLY: NEW DIRECTION IN PROMOTIONAL DESIGN
    VICTIONARY
    Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. - Visual Tactics in Promotional Design captures the innovation necessary to stand out in a competitive world market and demand notice from prospective clients. As new outlets and t...

    S/. 173,00S/. 147,05

  • YEAR ZERO BOOK
    The theme for OFFF Barcelona 2011 was "Year Zero" . In this book we decided to focus on becoming kids again, co0mpletely "free" of all rules acquired in our realñity and invent our own rules. This grave us new points of view and tans of surprising ideas like " how a framed book would be"The book itself is special, beacuse of the possibility to rip off page and frame it, exclusi...

    S/. 130,00S/. 110,50

  • INVITATION AND PROMOTION DESIGN
    ANDREA SAVOIR, LOU / DIMAN, PAZ
    Every day, countless promotional e-mail, business cards, flyers, posters and invitations are printed, sent and received, but only a select few capture our attention and interest or are remotely memorable, desirable, or even collectable. Invitation and Promotion Design presents the best of this genre worldwide. This incredible collection is an excellent reference demonstrating d...

    S/. 60,00S/. 51,00

  • EL MÁRQUETING Y LAS RELACIONES PÚBLICAS
    XIFRA TRIADÚ, JORDI / CHÍAS, JOSEP
    El márqueting es la ciencia del intercambio. Este intercambio se lleva a cabo en el mercado, que son los consumidores que tienen necesidades y están dispuestos a satisfacerlas mediante un intercambio. Este libro explica las partes principales y da guías para elaborar planes de márqueting. Las relaciones públicas se ocupan de la comunicación entre una empresa y su público. Este ...

    S/. 89,00S/. 75,65

  • ASIA ESTILO Y DISEÑO
    Decorating Asia recoge la riqueza y diversidad de estilos de los países de la región. Cada país se ilustra con numerosas fotografías en color a la manera de un viaje visual de inspiradoras imágenes. Este libro recoge la riqueza cultural de Asia y su influencia en la decoración. Los elementos decorativos tradicionales y los más vanguardistas se describen con detalle como una guí...

    S/. 130,00S/. 110,50

  • MATERIAL MATTERS: PAPER
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00S/. 107,10

  • NEW FOLK ART: DESIGN INSPIRED BY FOLKLORE AND TRADITIONAL CRAFT
    VICTIONARY
    It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorize due to its special significance in the hearts and minds of local communities. Although often created for practical purposes, each piece tells a story of...

    S/. 225,00S/. 191,25

  • DRAWING ATTENTION: CUSTOM ILLUSTRATION SOLUTIONS FOR BRANDS TODAY
    VICTIONARY
    Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightf...

    S/. 225,00S/. 191,25

  • FROM TYPE TO LOGO: THE BEST LOGOTYPES FROM AROUND THE WORLD
    VICTIONARY
    When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s n...

    S/. 225,00S/. 191,25

  • PROPÓSITO : POR QUÉ A LAS MARCAS CON UN PROPÓSITO LES VA MEJOR E IMPORTAN MÁS
    HIEATT, DAVID
    Los poemas de este libro brotan en el espacio fecundo de la tregua, en un tiempo de exploración atenta de la interioridad, en “lapsos de incertidumbre” mediados por un aplomado estado de apercibimiento.La escritura de Rebeca Geffin, en este, su primer poemario, es precisa, ascética y filosa, a veces cercana al aforismo, a la aguda reflexión o al irónico desparpajo. Sus textos g...

    S/. 59,00S/. 50,15

  • DOT LINE SHAPE
    VICTIONARY
    As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles lik...

    S/. 198,00S/. 168,30

  • TYPE FOR TYPE: CUSTOM TYPEFACE SOLUTIONS FOR MODERN VISUAL IDENTITIES
    VICTIONARY
    The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forw...

    S/. 205,00S/. 174,25

  • LOGO DESIGN. GLOBAL BRANDS
    WIEDEMANN, JULIUS
    Después del éxito de ventas de nuestro manual de logotipos de Bibliotheca Universalis, este segundo volumen se centra en la identidad corporativa. En un mundo globalizado, cada vez más símbolos transmiten valores como la confianza, la calidad o la fiabilidad. Este catálogo analiza en detalle cómo los textos, las imágenes y las ideas se condensan en logotipos reconocibles.Desde ...

    S/. 102,00S/. 86,70

  • DISEÑO DE LOGOS. LA GUÍA DEFINITIVA PARA CREAR LA IDENTIDAD VISUAL DE UNA MARCA.
    AIREY, DAVID
    ¿Quién necesita el diseño de la identidad de marca? Todas y cada una de las compañías que existen. ¿Y quién proporciona el servicio? ¡Usted! ¿Pero cómo conseguir clientes importantes? ¿Y cómo conseguir que su trabajo siga marcando la diferencia en una profesión en constante evolución como es el diseño? Si se parece a David, uno de sus objetivos como diseñador será el aumentar s...

    S/. 198,00S/. 168,30

  • MATERIAL MATTERS: STONE
    VICTIONARY (AUTHOR)
    The Material Matters series illustrates the power of materials to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new technique...

    S/. 126,00S/. 107,10

  • DUOTONE: LIMITED COLOUR SCHEMES IN GRAPHIC DESIGN
    Duotone: Limited Color Schemes in Graphic Design explores the possibilities and applications of the duotone printing technique, which applies either two shades of the same color, black and one tint, or two different colors. This process brings out middle tones and highlights, and its results are vibrant, colourful and stunning. The projects selected for this book cover differen...

    S/. 220,00S/. 187,00

  • FIESTA - BRANDING AND IDENTITY FOR FESTIVALS
    SHAOQIANG, WANG
    La clave del éxito de todo festival consiste en establecer sólidos vínculos con sus asistentes a través de una imagen de marca que transmita el proyecto de manera clara y atrayente. Fiesta muestra algunos de los diseños más acertados creados para festivales de distintas tipologías y que consiguen comunicar al público el estilo del evento mediante elementos gráficos como logos, ...

    S/. 220,00S/. 187,00

  • DELICIOUS
    FLAMANT
    Delicious se centra en la identidad visual de los lugares más dulces y exquisitos del mundo: boutiques de chocolate, confiterías y cafés. Ofrece una selección de estrategias de branding diseñadas para captar la mirada del consumidor ávido de estos exquis ...

    S/. 220,00S/. 187,00

  • FLORA & FAUNA
    VICTIONARY
    While the worlds of industry and technology are slowly catching up with the engineering marvels of nature via biomimicry, artists and designers have known from the beginning that natural imagery has a primal, irresistible appeal. u003ciu003eFlora & Faunau003c/iu003e showcases the very best work inspired by the natural world in the fields of identity and branding, design and fas...

    S/. 230,00S/. 195,50

  • CAMO MANIA
    VICTION WORKSHOP
    No longer relegated solely to drab or muted earthtones, camouflage is undergoing a renaissance as designers experiment with new patterns and color palettes to create fresh and unexpected results for a variety of applications. With traditional elements or new figurative or abstract iconography and in every color of the rainbow, from black and white to the primaries, day-glo colo...

    S/. 160,00S/. 136,00


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