VISUAL MERCHANDISING AND DISPLAY

VISUAL MERCHANDISING AND DISPLAY. VISUAL MERCHANDISING AND DISPLAY

Editorial:
FAIRCHILD
Año de edición:
Materia
Marketing directo y Promocional
ISBN:
978-1-56367-445-7
Páginas:
400

Disponibilidad:

  • Sede Central Miraflores¡Último ejemplar!
  • Sede centro de LimaNo disponible. ¡Contáctanos!
  • Almacen SencundarioNo disponible. ¡Contáctanos!

This new edition of the best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer s image and the target market.

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