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"Good business is the best art" Andy Warhol`s notorious statement provides a starting point for this book, which examines the legacy of Pop art and its most celebrated exponet in the lives and work of succeeding generations of artists . Rather than shying away from the limelight, these post-Warhol artists have wholeheartedly embraced both the cult of celebrity and the commercial cut and thrust of the art market. Keith Haring set up his Pop Shop in Manhattan to sell his own branded products directo to the public; alongside making painting and sculpture, Takashi Murakami produces editions via his multinational corporation, Kaikai Kiki; and Damien Hirst arranged his own, hugelyu successful auction of his work at Sotheby`s entitled Beautiful Inside My Head Forever.
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Extensively illustrated and with illuminating essays by critics anbd curators from both the united states and Britain, this book ois guaranteed to be as entertaining, challenging and provocative as the art it portrays.
