This comprehensive reference book examines the history and meanings of more than two dozen classic Chinese motifs while providing countless examples of contemporary applications. Spanning several thousand years, the longevity and adaptability of some of these patterns is remarkable. Some make use of symbolism to convey important concepts such as fertility or prosperity, while others find their meaning in the use of homonyms or anthropomorphic analogy. From animals (real or mythical) to plants and auspicious motifs, the wealth of characters is impressive. Contains numerous applications by modern designers in branding, packaging and print, product design and more. Includes a DVD of all of the images in the book as vector based graphics.