MONOCHROME BLACK & WHITE IN BRANDING

MONOCHROME BLACK & WHITE IN BRANDING

Editorial:
GINGKO PRESS
Año de edición:
Materia
Branding
ISBN:
978-988-12634-4-5
Páginas:
240

Disponibilidad:

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Stylish, noteworthy, and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts – at times soft and quiet, at other times bold and strong – evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combination’s versatility across a wide range of identity work including advertising, packaging, interiors, graphic, and promotional design.

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