For many, Made in Japan is synonymous with quality the perfect marriage of aesthetic appeal and functionality. The intentions of the designer can be found in the slightest detail, but none are overworked, preferring spare elegance to busy excess. Mixing traditional art and philosophy with contemporary design to create a material and visual culture that blends seamlessly into their lives at home. With this strong national identity and focus on design, it is no wonder their creative output is admired and imitated throughout the world. Made in Japan highlights more than 40 creatives from different fields who exemplify this design character through their work in graphic design and branding, illustration, packaging, fashion, product and spatial design.