Communicating Fashion Brands is the finest compendium of fashion branding, interior design, and packaging to date. The brand names features include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels. From pop-up store decór, logo design and signage to ecofriendly reusable shopping bags, business cards, gift cards, hang tangs, and promotional materials, all designed elements together create fully-formed, unified identities. Many of the store layouts within also include original architectural sketches, showing how each spatial design was brought from concept to completion. Fashion brands profiled include Nike, Victoria Beckham, Red Wing Shoes, Merona, Optimo Hats, FILA, Saks Fifth Avenue, Pino, Kii Design Store, Lacose, Urban Outfitters, Issey Miyake, Kat Von D Cosmetic Line, and Levi's.