With the global boom of the property market, the branding of builders and buildings becomes crucial to remain competitive and stand out from the rest of the competition. Property firms are very similar to companies in other industries, where it is important to offer value and expert advice in addition to information access, where it is readily available in a well-connected digital world. As more and more firms offer similar services, a strong branding will help the firm stand out and lend credibility, developing long-term growth in an increasingly concentrated market.
Brand Built showcases the best of branding in the property industry. By categorizing them into “Buildings” and “Builders”, Brand Built aims to provide property developers, construction firms and interior design companies a comprehensive resource for inspiration and branding. Brand Built also provides a guide to branding for startups and established brands alike—explaining the brandingprocess, guiding the choice of colours and typefaces, and providing insights to the reasons and mechanisms behind the logo and the brand. Brand Built pays homage to the best in branding of the property industry—the buildings and the people who built them.
As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.