u003cbu003eA treatise on the development and practice of the graphic design discipline.u003c/bu003eu003cbru003eu003ciu003eAbout Designu003c/iu003e offers an enlightening and opinionated, albeit concise, excursion concerning many facets of the field of design. It emphasizes the discipline of graphic design, while incorporating a taste of the author’s makeup. It is a definitive, expansive observational, and knowledge-infused treatise that is expected to be particularly engaging for students and educators as well as for design practitioners. However, much of the content could tempt any readers who may be marginally inquisitive concerning visual art, design, and the web of “creativity.” u003cbru003e This informative, and sometimes scrappy, expedition is founded on the author’s fifty-five years’ entrenchment in design practice and higher education. Consequently, there are many pointed and sometimes novel perspectives, but it is essentially grounded on the commonly acknowledged doctrines that exist within the field. Some of the particular chapter topics deal with: u003cbru003eu003cliu003edefining the elements of visual form u003cliu003ean analysis of the concepts of aesthetics and creativity u003cliu003eestablishing some usable guidelines for effective designing u003cliu003eoutlining many factors that are involved with design education, including a sketch of its history u003cliu003emiscellaneous related subjects, such as considerations of what makes something exceptionalu003c/liu003eu003cbru003e The aforementioned themes, along with others, are interspersed with interludes that challenge certain long-held assumptions, provide contextual references, offer insights and suggest some fresh ways to analyze how we see, choose, inspire, and do.