A NEW PROGRAM FOR GRAPHIC DESIGN

A NEW PROGRAM FOR GRAPHIC DESIGN

Editorial:
INVENTORY PR
Año de edición:
ISBN:
978-1-941753-21-7
Páginas:
256

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u003cpu003eA toolkit for visual literacy in the 21st centuryu003c/pu003e u003cpu003eu003ciu003eA New Program for Graphic Designu003c/iu003eis the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book.u003cbru003e u003cbru003e Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, u003ciu003eA New Program for Graphic Designu003c/iu003eserves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others),, it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.u003cbru003e u003cbru003e u003cbu003eDavid Reinfurtu003c/bu003e(born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of u003ciu003eMuriel Cooperu003c/iu003e(MIT Press, 2017), a book about the pioneering designer.u003c/pu003e