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Búsqueda de LIBROS DEL AUTOR: william perreault jr joseph cannon e jerome mccarthy

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BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH

WILLIAM PERREAULT JR., JOSEPH CANNON, E. JEROME MCCARTHY

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisio...

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Búsqueda de LIBROS DEL AUTOR: william perreault jr joseph cannon e jerome mccarthy

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