Búsqueda de LIBROS DEL AUTOR: lucas gavin

7 resultados

  • PUBLICIDAD DE GUERRILLA 2. OTRAS FORMAS DE COMUNICAR
    LUCAS, GAVIN
    Este libro muestra las tácticas variadas y la inventiva que utilizan en la actualidad las grandes marcas o las organizaciones y personas sin ánimo de lucro para promocionar sus ideas y sus productos. Hay proyectos tales como: peines afro gigantes colocados en arbustos recortados, un cerdo inflable encajado en un estrecho callejón de Toronto, un flash mob de bailarines o una ver...

    S/. 155,00S/. 131,75

  • GUERRILLA ADVERTISING 2. MORE UNCONVENTIONAL BRAND COMMUNICATION
    LUCAS, GAVIN
    Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that ar...

    S/. 148,00S/. 125,80

  • GUERRILLA ADVERTISING (4/5 SEGUNDO USO)
    GAVIN LUCAS: MICHAEL DORRIAN

    S/. 120,00S/. 102,00

  • BADGE BUTTON PIN
    LUCAS, GAVIN
    Badges, buttons and pins have been around for more than a century. Today they're everywhere: on lapels and bags all over the world and in the sketchbooks and on the screens of some of the hottest graphic designers, artists and illustrators. A badge can be a cheap and easy way to display political or cultural affiliations or it can simply be a fashion accessory. Cheap to produce...

    S/. 85,00S/. 72,25

  • PUBLICIDAD DE GUERRILLA
    DORRIAN, MICHAEL / LUCAS, GAVIN
    La industria de la publicidad atraviesa un momento de cambio. En una época en la que podemos escoger los medios de comunicación, los canales tradicionales como la televisión, la prensa o las vallas publicitarias ya no son siempre los más apropiados para que una marca llegue al público al que va destinada. Como resultado, las empresas internacionales están optando por poner en p...

    S/. 267,00S/. 226,95

  • RAD RIDES: THE BEST BMX BIKES OF ALL TIME
    INTERCITY, GAVIN LUCAS AND STUART ROBINSON
    BMX bikes are iconic. There's something about them that appeals to kids, adults, and cyclists. And, of course, BMX is now an Olympic sport. Featured bikes are organized decade by decade and are drawn from the best collections in the world. There are also in-depth details of specifications and interviews with dedicated collectors. This is an indispensable companion for anyone wh...

    S/. 114,00S/. 96,90

  • THE STORY OF EMOJI
    GAVIN LUCAS
    This is the first book to explain the genesis and cultural significance of emoji, the world's cutest and most popular form of shorthand. If you have a Twitter account or regularly send text messages, it's highly likely that you've used or received emoji. These characters include symbols and pictograms that represent a host of everyday objects and activities plus, crucially, a s...

    S/. 95,00S/. 80,75